The SwaddleMe® provides a simple way to swaddle your baby. It has soft fabric wings that hug your baby close, a leg pouch pops down for quick diaper changes while leaving baby comfortably swaddled. As your baby grows, wings adjust for a customized fit. Swaddling soothes infants by recreating the comforting snugness of the womb. Pediatricians recommend swaddling to soothe and comfort newborns, helping them sleep better and also to help reduce colic. A percentage of each SwaddleMe® sold is donated to First Candle / SIDS Alliance to help babies survive and thrive.